Anika moa IS a stalwart of the New Zealand music scene, one of the survivors in an industry that has never paid big bucks and nowadays barely pays a pittance.
Moa knows a thing or two about diversification, which is why the cover of her latest album, Queen At The Table, isn't the only place you'll see her face this year. There are her hilarious Face-to-Face web interviews for nzherald.co.nz; her brilliant and moving contribution to the Songs From The Inside series, which starts soon on Maori Television, and a top-secret project she can't yet reveal.
There's also her upcoming tour, supported by SJD, that will take her the length and breadth of the country, the way Moa has always done it. "I love touring. What's the point in being a musician if you can't do gigs? I didn't write my album for it to sell millions of copies because I know that doesn't happen. I wrote it so I could continue touring," she says.
In a country as small as this, there's always that risk of overdosing middle New Zealand. But thanks to the electronic touches on her new record, Moa reckons she has some new listeners. "George FM listeners," she laughs.
Plus, her live act has evolved. For one, she dances a bit now. "Yes, I do dance, but it's more like bad shuffling. Really, really bad shuffling."