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NZ music channel Alt TV is 'breaking out of the box'.
From May 1 the Auckland-based TV channel will stream live and free on the internet 24 hours a day.
Alt Creative Director Oliver Driver says the new service will enable viewers to "bypass the big old TV sets entirely".
"This is a first for New Zealand television," says Driver.
"For the first time viewers of a television channel will not be chained to bunny ears or set-top boxes and by using a simple internet connection will be able to bypass the big old sets entirely."
Internet Service Provider Orcon have promised high-quality images and sound for the new service, while APRA & RIANZ have provided the necessary licenses to enable Alt to screen New Zealand music.
Alt's internet streaming will be launched on May 1 with a week of continuous local music coverage to mark the start of New Zealand Music Month.
The independently owned station currently broadcasts nationwide on channel 65 on Sky Television.
Visit Alttv.co.nz.