Almost one million Kiwis tuned in to see Brigette Thomas crowned New Zealand's Next Top Model, in the season three finale broadcast live from New Zealand Fashion Week on Friday.
Friday's episode, broadcast from the World runway show, was the biggest rating of the three seasons of the show.
It also produced the biggest viewership spike of the year for TV3's On Demand service, with 15,000 live streams on Saturday alone.
More than 377,000 streams of Next Top Model have been viewed this season, making it the most popular On Demand programme in the network's history.