This week I saw two films that have been caught up in their own internet frenzies, and that exercised the art of restraint in very different ways. The first was Grimsby, the latest entry to Sacha Baron Cohen's canon of gross-out character comedy. The second was 10 Cloverfield Lane, spiritual sequel to the JJ Abrams-produced Cloverfield, a psychological thriller set in an underground bunker during what could possibly be an ends-of-days attack on Earth.
Grimsby is a horrifically graphic and defiantly disgusting comedy that had the cinema squirming. It follows the story of Nobby, a father of 11 living in a small fishing town, who is reunited with his missing brother of 28 years. He accompanies him on a secret agent mission to save the world from a deadly virus.
It sounds like a rollicking spy caper and has its fair share of action and intrigue, but these nuances disappear under a stream of genitals, toilet jokes and what feels like almost constant references to ejaculating.
I've been sworn to not give too much away, but you should be wary about the types of snacks to take. Some of the scenes are enough to put you off food and drink completely.
Grimsby puts all of its grimy, sloppy cards on the table in the first five minutes but 10 Cloverfield Lane plays a different game of cat and mouse.
Hurtling us into an underground bunker run by a disturbingly chipper John Goodman, we are forced like his captive Michelle (played by Mary Elizabeth Winstead) to search for small clues to determine what has happened to the world above - if anything.