"She's got the devil on one shoulder and the other's getting colder" yelps Mike Kerr, battling for attention against his own frantic, restless guitar riff.
On Hook Line & Sinker, a new entry in the competition for Royal Blood's best ever song, that deliciously evil riff never settles, repeatedly reinventing itself every time Kerr thinks he's worked out how to better it.
Then the chorus hits, a bluesy Zeppelin-esque blast of kick drums, down-tuned bass and Kerr's excited falsetto struggling to win over a song that spits out riffs like a factory conveyor belt.
Finally, three minutes into the fight, Kerr just gives up, blurting out, "It's blowing your mind again" as he drowns under those riffs. By the end of the song, he's been buried by them.