Now, before I go on, I have to admit that being a 40-year-old bloke I'm probably not in Swift's target market - but three-quarters of my household are. And my girls' reactions to the album sums it up.
There are songs, most notably We Are Never Ever ... and the twang and raunch of Red, that incite mass sing-alongs and dancing, but on others, like dreary Sad Beautiful Tragic, my almost 5-year-old goes off to build a tent in the lounge and the 36-year-old loses interest.
The length - clocking in at more than 60 minutes across 16 tracks - is an issue, but could have been dealt with by culling thrumming indulgent epic All Too Well and the bombastic pop of 22, where she comes across mechanical and robotic.
But then this is Taylor Swift we're talking about, and she trots out sparkling and rousing tunes at will - and most of what is on Red is just that.
Holy Ground kicks along at a thigh-slapping lilt, the lovely strolling pace and beefy pitter patter of The Lucky One, and on The Last Time, her stirring duet with Snow Patrol's Gary Lightbody, is Swift as you've never heard her before (like a cool cross between Stevie Nicks and Cyndi Lauper).
These songs prove she's a strong enough songwriter to play it straight, while still being ambitious, and doesn't need whiz-bang dubstep-pop mechanics to make her songs shine.
Stars: 3.5/5
Verdict: America's country pop sweetheart goes a little too pop.
Click here to buy a copy of Taylor Swift's album Red.