Swift is in a select club of artists whose full-length albums still guarantee commercial success.
While streaming services have fragmented releases from some pop artists and forced them to release shorter EPs, Swift can drop an 18-track album and still break chart records.
Lover is another chapter in Swift's storybook, and she paints a vivid picture of being in love and the ups and downs of its various emotions.
The sound plays to the synth-pop strengths first debuted on her 2014 album 1989. Thematically, the album switches from playful, borderline silly songs about her partner, Joe Alwyn - as heard on catchy Paper Rings - to raw and vulnerable tracks like The Archer, which render upbeat singles like Me! forgettable in comparison.