Just as it surely takes Pharrell Williams a great deal of effort to look as effortlessly cool as he does, it must take huge effort to sound this effortlessly snappy.
He has described his second solo album (his last was 2006's In My Mind) as "a celebration of women", and indeed he seems to have plenty of genuine love for us, but more than that, it's a spirited, lightning in a bottle-esque, pop adventure, as jaunty as his trademark oversized Buffalo hat.
For a super-producer with seven Grammys and three global smash hits in the past 12 months - Get Lucky with Daft Punk, Blurred Lines with Robin Thicke, and his own Happy - a solo release was always going to come with great anticipation. Perhaps even more so, because after 20 years in the job, many might have supposed the dude behind the Neptunes and N.E.R.D. would be a little too far along to polish up his pop star badge once more.
But the smoothest man in the music biz has brought the goods with G I R L, combining his funk, hip-hop, Motown, and even world music inspirations, with some Michael Jackson-worthy riffs, Marvin Gaye grooves, and his own honeyed vocals.
Six-minute opener Marilyn Monroe seems to have taken a little leaf out of Justin Timberlake's book, with some beautiful string arrangements courtesy of Hans Zimmer, and lyrics which riff on the idea that he's not interested in an icon like Marilyn or Cleopatra, he's into a different kind of girl.