Soak somehow manages to clock a sound that's somewhere between dreamy Brit-pop, surf-rock and pop.
The 22-year-old, whose real name is Bridie Monds-Watson, switches between jangly guitars, piano ballads and 80s synths to create an album which is upbeat and twee, while simultaneously melancholic and... well, grim.
Similarly, her vocals run the gamut from pure and childlike to rock grit, as on Get Set Go Kid, and up to a gorgeously pure higher register like on Crying Your Eyes Out.
Where Watson's 2015 debut, Before We Forgot How to Dream, was about breaking out of confines and finding herself, Grim Town is about getting out and realising it wasn't everything you thought it would be.