Eminem's surprise release Kamikaze is easily the best album he's made since 2002, when he essentially peaked with The Eminem Show.
It followed a massively successful run of releases, including the Slim Shady and Marshall Mathers LPs, but since then the rapper has struggled to stay relevant in a world becoming increasingly woke, in which suddenly his shock-value rhymes weren't cutting it anymore.
So the big question here is: why is he still doing it 16 years on?
*Warning: Explicit language
Between rapping about domestic violence (Normal, Nice Guy), killing critics (Paul (Skit)) and calling Tyler the Creator a homophobic slur (The Fall), it's clear Em is still just spitting into the microphone for attention - that's what this whole album is; a desperate cry of "please don't forget me!"