DJ Khaled is the epitome of a sales-driven cog in the media machine, and it sucks.
By virtue of his many famous friends alone, he should be dominating music in 2019 and instead, he's just kind of here, like Janet from accounts at the work Christmas party - inoffensive, unremarkable and ultimately forgettable.
How is this possible with an insane list of features which includes SZA, Cardi B, Travis Scott, Post Malone, Nas, Rick Ross, Jay Z and Beyonce?
The answer, it seems, is simply because Khaled has no soul. At least not that he's putting into his music anyway. It's just generic hit after generic hit - "hit" being a generous use of the word here.
He even sold his own kid out - thought this would be an insightful concept album? More fool you. Khaled named the album after his son, plastered his photo on the cover and marketing and then recorded a full hour's worth of music with barely a shout-out to wee Asahd.
