From his grimey beginnings as a Mercury Music-prizewinner to his crossover success as a rave-pop superstar, Dizzee Rascal has always delivered his rapid-fire rhymes with a cheeky grin and an eye on the charts.
That attitude gets supersized on The Fifth, an album that takes the template of his No. 1 hit Dance Wiv Me and tries to recreate it 16 separate times.
From the eye-watering AutoTune of opener Superman, the British rapper delivers a relentless barrage of EDM tropes, put-your-hands-in-the-air party cliches and lyrics like, "I'm going to get high on my birthday stash".
His guest roster is also questionable: Jessie J shows up on the I Gotta Feeling-apeing We Don't Play Around; Robbie Williams warbles like he thinks he's still relevant on Goin Crazy; and you'll be shaking your head by the time will.i.am repeatedly yells, "Get freaky" on the appropriately titled Something Really Bad.