A TV role, endorsement deal and talk show interviews: Fiji Water Girl cashes in on fame

From photobombing Fiji Water Girl to TV star? Photo / Getty Images

It looks like Fiji Water Girl's 15 minutes of fame is far from over, with the model landing a guest spot on daytime soap The Bold And The Beautiful as well as an Instagram endorsement deal.

Kelleth Cuthbert became a viral sensation earlier this month after photo bombing countless celebrities while carrying a tray of Fiji Water on the Golden Globes red carpet.

Despite detractors accusing Cuthbert of taking part in a staged stunt for the water brand — which she denies — the model has shot to fame since the incident.

Her appearance on The Bold And The Beautiful will air in the US next month, with Cuthbert playing a model who (wait for it) carries a tray of water, Soap Opera Digest reported.

Cuthbert shared a photo of herself on the show's set to Instagram, thanking the "lovely folks" of The Bold And The Beautiful for having her.

Getting a guest role on a soap isn't the only media appearance for Cuthbert, who has landed interview spots on The Late Late Show With James Corden as well as local news and radio stations.

Over the weekend she also landed her first Golden Globes-related sponsored post on Instagram promoting a pet food brand.

Her Instagram profile, which sat at 54,000 followers before the awards show, now boasts more than 228,000 followers.

View this post on Instagram

Thank you to the lovely folks of @boldandbeautifulcbs for having me yesterday!

A post shared by Kelleth Cuthbert (@kellethcuthbert) on Jan 15, 2019 at 4:01pm PST

Cuthbert's viral moment is also estimated to be worth millions for the brand, which has a history of aligning itself with A-list celebrities.

Marketing analytics firm Apex Marketing Group told Yahoo Finance stories about the photo bombing were worth about $16.77 million in advertising.

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Now serving @stellaandchewys #pablolovesit #stellaandchewys #ad

A post shared by Kelleth Cuthbert (@kellethcuthbert) on Jan 20, 2019 at 1:03pm PST

Apex Marketing Group president Eric Smallwood said it took brand exposure "to a new level not seen in prior Golden Globes".

Despite this, one of the celebrities Cuthbert photo bombed is still not happy about what happened.

Jamie Lee Curtis, who previously slammed Fiji Water on Instagram for their "blatant promotions" at the Globes, told The Talk last week she wasn't opposed to endorsement deals but objected to this stunt as the brand hadn't sought her permission.

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So, my husband, who doesn’t look at a lot of show business news sites, just mentioned that I was on the CNN website. I specifically moved away from the blatant promotions by Fiji and Moet where young women with their trays filled with their wares stood near a designated camera. I knew why there was a photographer poised there and I moved away as I said out loud that I didn’t want to be doing advertising for either. Clearly this angle shows that I moved from her being behind me and yet from the side it still happens. The sponsors of events need to get permission from people when they get them to take their picture next to products.

A post shared by Jamie Lee Curtis (@curtisleejamie) on Jan 8, 2019 at 5:14pm PST

"My only beef was that was something that should be informed. It's not a big deal. The truth is, they should say, 'I'm with Fiji Water, may we take a picture?' And then some people would say yes, and some people would say no, and they just have to appreciate for some people that that's not OK. I just thought it wasn't cool, it's not a big deal," Curtis said.

"By the way, it has nothing to do with her, and I only wish her well, and if she hosts the Oscars, I won't watch. But it'll be cute."