It's like something from a nightmare.
Standing, full-frontal naked and vulnerable, on national television. In front of you, a potential romantic partner, scrutinising your unclothed frame.
If they don't like what they see, you're sent packing - but not before having to walk across a TV studio, still nude, and give the clothed person who's just rejected you the world's most awkward goodbye hug.
This is Naked Attraction, a new dating show that's just aired its first episode on the UK's Channel 4, and sparked a social media frenzy from viewers who couldn't quite believe what they're seeing.