Bite.co.nz is the number one food and cooking site in the country with a unique audience of 194,000 in May according to the latest figures from Nielsen Online Ratings.
Editor Jo Elwin says relevance is a key factor in Bite.co.nz's success with the recipes being created by New Zealanders using seasonal local ingredients. Ray McVinnie's appointment as our consulting food director last month is also a contributing factor to the website's growth providing a breadth of content that expands on our recipe listings.
"I'm thrilled with the result; Bite.co.nz grew by 20% to take the top spot, with the previous month's top three food sites audience numbers declining. Ray's involvement is definitely having an impact, he's providing new recipes but his weekly 'how to' videos are also hugely popular. He's demystifying how things are done which encourages people to give something a go."
Elwin says bite.co.nz has a large team of the country’s top chefs and cooks who are well-regarded, entertaining and informative but puts the overall success of the site down to the consistent content offering that interests New Zealand foodies.
“The Bite.co.nz reader is a lover of food. They’re searching and enquiring for new and inspiring recipes from everything from every day meals to special occasions. We cater for this with a huge range of recipes and special features linked to food and health. Importantly there’s a real dedication to help everyone put good food on the table.”
NZME’s Group Director – Commercial, Sandra King says Bite.co.nz is attracting a highly sought after consumer.
"Our audience is female, highly educated, with a high disposable income, are homeowners, are the main household shopper and importantly makes 62% of all purchasing decisions around food, furniture, whiteware and vehicles. Bite the magazine and bite.co.nz are meeting consumer's needs and they are hugely engaged. It's a great result and one we expect will continue to grow as more people engage online."
Bite.co.nz has a range of new multimedia packages available for advertisers to target this quality audience.
For more information visit NZME's trade site.
