The board of kiwifruit marketer Zespri has decided to sell licences for another 400 hectares of the SunGold variety kiwifruit next year and also signalled a further 400 ha would be released in 2018, 2019, and 2020 depending on the product's performance and global demand.
Zespri chairman Peter McBride said SunGold sales are expected to hit nearly $900 million this season.
"We've sold around 46 million trays of NZ SunGold this season, up 69 per cent on last season, and our customers and consumers continue to tell us that this is an exceptional product," he said. "We're confident that we can continue to grow the category and more than double our total sales to $4.5 billion by 2025."
In a statement on the Unlisted market, the board said because some further work was being done on details of the 2017 licence mechanism and process, more information will be communicated to growers by the end of this week.
If 400ha of licences are released each year in New Zealand out to 2020, it would generate an additional estimated $500m in sales revenue to New Zealand at the current gold return, McBride said.