Fitbits are already used to track your heart rate, the amount of exercise you do and how much you sleep - essential data that could potentially be used by insurance providers to determine your premiums.
The boom in wearable health tracking technology means we now have more information than ever before on health and well being of people at any given moment.
The Telegraph reports that information collected from these devices is already being used by insurers to calculate insurance premiums and there are concerns that this might lead to only the healthiest customers enjoying lower premiums.
This is serious business. Insurance companies have it in their interests not only to ensure the lowest-risk customers but also to detect potential health conditions before they become severe (and expensive). A study of the insurance market by the Swiss Re Institute, a research organisation, last year found that insurers had filed hundreds of patent applications relating to "predictive insurance modelling".
In making these moves, Insurance companies aim to collect data that could serve to help them make better policy decisions or even tweak existing policies over time.