The internet's obsessed with new emoji: pitching them, petitioning for them, arguing about their exact designs and details. But regular users have rarely had a way to be part of the notoriously complicated emoji-proposal process - at least until now.
The app maker EmojiXpress launched a website called EmojiRequest, which'll serve as a sort of "We the People" for emoji fans. The site lists a number of oft-requested characters and invites users to up-vote their favourites; if enough people vote for a character, EmojiXpress will sponsor a full, technical proposal and submit it to the Unicode Consortium on their behalf.
As far as PR stunts go, this one's pretty great - certainly it brings your average user closer to the process of creating new emoji.
The consortium, which is in charge of standardising and approving computer texts, doesn't act on every proposal it receives, but it does review every proposal with the potential of passing them up/on. And EmojiXpress proposals will theoretically have a leg up, because the votes serve as a demonstration of future use and the company is itself a member of the consortium.
You don't need a middleman to petition Unicode, of course - anyone can submit a proposal. But the process is complex and technical, typically too involved for your average dino lover.