It could rank as one of the supreme ironies of the internet age. Silicon Valley pioneer Yahoo!, which helped bring the digital communication revolution to the toiling masses, has banned its staff from working from home.
To add an extra twist, the edict outlawing remote operations which has infuriated parents previously able to juggle childcare with their careers has come under the watch of Marissa Mayer, corporate America's most celebrated working mother, who returned to the office just two weeks after giving birth to her first child.
A memo last week told Yahoo! staff that they had until the northern summer to migrate back to the company HQ in Sunnyvale, California, or forfeit their jobs amid mounting concern that workers were "hiding" from bosses who had lost track of who was supposed to be where and doing what.
"To become the absolute best place to work, communication and collaboration will be important, so we need to be working side by side," the memo stated.
"That is why it is critical we are all present in our offices. Some of the best decisions and insights come from hallway and cafeteria discussions, meeting new people, and impromptu team meetings."