Everyone thought Apple was making a big music play in 2014 when it bought Beats Electronics and launched a relationship with rapper and Beats co-founder Dr. Dre. But what began as a $3 billion acquisition of a music brand is apparently broadening to online TV as well.
Apple is taking a page out of Netflix and Amazon's playbook, creating an original TV series called "Vital Signs" featuring none other than Dre himself, according to the Hollywood Reporter, which quoted multiple anonymous sources on the matter. The show is being produced as a six-episode series and is described as dark, "semi-autobiographical," and brimming with sex.
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Reports of the new show align with Apple's overall, dramatic expansion into services, from its streaming Apple Music product to a greater emphasis on iCloud.
Amid investor concerns that Apple's iPhone sales may have peaked, online services offer an alternative way for Apple to make money aside from building hardware like desktops, laptops and tablets.