A wave of hilarious memes flooded social media when news broke that Samsung had cut production of its Galaxy Note 7 smartphone yesterday.
Reports that the smartphone has, for many people, exploded or caught fire have come from all over the world, including one person in New Zealand.
The Galaxy Note 7 was meant to be Samsung's rival to Apple's iPhone 7, and many commentators noted how the smartphone's failure would be a gift to Samsung's competitors.
The decision to permanently discontinue the product, is forecast to cost the company US$17 billion in lost sales.
Social media users were quick to make light of the company's suffering.