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Wet & Forget: The unforgettable rise of a multimillion-dollar Kiwi firm

Jane Phare
By
Senior journalist, NZ Herald·NZ Herald·
11 mins to read

Rod Jenden tells Jane Phare how he went from doing an early-morning bread run in an old van to establishing the multimillion-dollar Wet & Forget empire.

Touring Wet & Forget's new state-of-the-art headquarters in Auckland, you could be excused for thinking life has been sweet for Rod Jenden.

Squirt a bit of liquid on a roof, a concrete driveway or a shower and, bingo! A winning formula. Now there's a flash 3000sq m factory, corporate offices and retail shop in

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