The Waikato has great wealth and economic power but also communities in dire need of focus and fiscal attention, said Economic Development Minister Shane Jones, launching a business summit in the region.
The two-day summit at Lake Karapiro is being attended by 250 business leaders and is the first outing for Waikato's new regional economic development agency.
The agency's new name was announced. It is Te Waka: Anga Whakamua Waikato, which means "Waikato moving forward".
Jones, who calls himself "steward" of the Government's $3 billion, three year economic development fund, told the crowd some pockets within the region were neglected.
The Coromandel was one area where economic potential could be unleashed with a new marine precinct, he said.