Wealthy now even easier target for marketers

Avoiding the attention of the marketing profession looks to have just become more difficult for this country's wealthiest citizens.

Credit information provider Veda Advantage and database specialist Baton are promoting a product, called WealthBase, for marketers wanting to target the country's wealthiest investors.

"WealthBase's segmentation approach gives marketers previously unavailable access to invaluable information about the country's wealthiest investors and consumers," Nick Foster of Veda Advantage Solutions Group said.

The country's most affluent households are defined in three tiers - behaviours, land and other asset holdings and "geodemographic" composition. Geodemography links demographic characteristics to a group of individuals living in the same area.

Veda said WealthBase was modelled on the investment behaviours and asset holdings of the country's top 15,000 investors.

- NZPA