The Kiwifruit industry is the largest employer in the Opotiki region. An economic juggernaut that is reliant on the supply of healthy bees for pollination in spring.
However Opotiki beekeepers are worried too many hives are now being placed in the region, threatening the survival of the pollinating bees.
The owner of Hikutaia Honey, Alan Pimm said he has already experienced a decline in the health of his bees due to the arrival of new hives nearby.
"Lately, there's been corporates from out of town focusing on Manuka honey, with little regard for the sustainability of bees, just interested in a quick dollar," Mr Pimm said.
Traditionally there's been a gentlemen's agreement about the placement of hives with local businesses communicating with each other. But Mr Pimm is concerned that is no longer happening.