There were now 250 member retailers spread from Townsville, in northern Queensland, to the South Australian city of Adelaide.
Auckland had been a natural next step and he was talking to more than 20 retailers, including some large chains. The Herald on Sunday was not able to confirm this week which retailers had signed up.
"It's a win for everyone. The retailers get a little revenue and save on food waste and [customers] get an up to 80 per cent discount on their food ... you can feed a family of four for $20."
Australian retailers which had signed up included Caltex, 7/11 and Brumby's Bakery chains.
The plan was to eventually expand beyond Auckland, Price said.
Food safety was not an issue as customers collected their orders from the retailer direct — exactly as if they had bought during peak retail hours.
Some retailers gave unsold food to charity, but that could be problematic if the economics of charities picking up food didn't work.
"It's also not very popular to feed the needy with donuts and cakes."
The jump across the ditch was a natural progression, as New Zealand was even more eco-conscious than Australia and only a three-hour flight away, Price said.
In-person negotiations had been important but 99 per cent of retailers approached loved the idea, he said.
"It takes time, but nobody is interested in throwing food away."
A donation tab would also be added to the app, as in Australia, so people could buy meals for others.
This would work by providing charity recipients with a promo code they could then redeem, he said.