WarnerMedia reported it signed up 3 million subscribers to its HBO and HBO Max streaming service in the first quarter of the year.
At the end of March, WarnerMedia had 76.8 million HBO Max and HBO subscribers worldwide. The company added 1.8 million subscribers in the US, while rival Netflix's growth ground to a halt, as the two companies fight to attract new viewers.
WarnerMedia has added 4.4 million subscribers in the US in the past year, reaching 48.6 million subscribers. By comparison Netflix has about 74.6 million subscribers in the US and Canada.
Earlier this week Netflix revealed its decade-long run of subscriber growth had come to an end in the first quarter of the year and admitted it was becoming "harder to grow membership" in many markets. Its shares fell almost 40 per cent on Wednesday, shaving nearly US$60b from its market value.
After years of dismissing his competition — as HBO, Apple and Disney unveiled new streaming services — Reed Hastings, Netflix's co-founder, this week admitted to investors that his new competitors have "some very good shows and films out".
"We're really proud of the quarter, of what we've done to reposition both businesses," Pascal Desroches, AT&T's chief financial officer, told the Financial Times, referring to subscriber adds in both its core telecoms business and WarnerMedia. "We think there are bright days ahead for both."
Despite viewer pick-up, WarnerMedia dragged on its parent company AT&T's performance in the first quarter, underscoring how costly the streaming business is.
AT&T sold its media assets to focus on its core telecoms business. It is now playing catch-up with rivals that pulled ahead in rolling out 5G infrastructure.
Desroches said it was "so important" to separate out WarnerMedia so that the company could invest in both wings of the business in "a very significant way".
In what is likely to support AT&T's decision to spin off its media division, the company reported strong results in its underlying telecoms business, posting revenue of US$29.7b, an increase of 2.5 per cent from a year ago.
AT&T said it added 289,000 new fibre customers in the quarter, up 1.1 million on the same period last year, an area that the company and rival Verizon are both heavily investing in.
"We are the largest provider of fibre in the US. Where we put in fibre we win," said Desroches.
It also benefited from the addition of 690,000 new postpaid mobile customers, its highest level of additions in a decade.
The group's total revenues were down 13.3 per cent from the same period, partly due to the loss of income from divested businesses. AT&T shares advanced 4 per cent on Thursday.
Written by: Anna Gross and Anna Nicolaou
© Financial Times