While total registered hive numbers (up 11 per cent) and registered beekeeping enterprises (up 9 per cent) continued to increase over the 2017-18 years, it was unlikely that growth, particularly in the commercial sector, would continue, given current market conditions.
On the upside, the Ministry for Primary Industries' 2018 Apiculture Monitoring Programme Report highlighted the increased demand for pollination services with the expansion in several horticulture sectors including kiwifruit, apples, avocados, stonefruit and blueberries.
That was good news for the industry as it provided another source of income for beekeepers, Kos said.
While the market had been challenging, honey export sales continued to rise with a 6 per cent increase in 2017-18 to $348 million, driven by both higher export volumes and prices.
Export volumes to the United States rose sharply to eclipse China as the largest market.
There had been increasing interest in the US as a relatively new and growing market, particularly for New Zealand manuka honey, and that was reflected in the increased sales and retail presence there, Kos said.
MPI's Situation and Outlook for Primary Industries report, released in March, said exports to the US slowed during 2018 after the highs of the second half of 2017 but were still higher than historic levels.
The strong increase in exports of honey to the US in the July to December 2017 period was likely due to initiatives by industry to establish new relationships with strategic retail partners.
Consequently, honey exports to the US were expected to grow in the future, albeit at slower rates, as those relationships continued to be developed.
Understanding the challenges of the honey market was among the topics to be discussed at Apiculture New Zealand's conference and trade exhibition in Rotorua next month.