Facebook is set to release its virtual reality headset, Oculus, next week. It will be big and clunky, expensive, and cause nausea and other problems for its users. Within a few months, we will declare our disappointment with virtual reality itself while Facebook listens very carefully to its users and develops improvements in its technology. Version 3 of this, most likely in 2018 or 2019, will be amazing . It will change the way we interact with each other on social media and take us into new worlds -- like the holodecks we saw in the TV series Star Trek.
This is the way innovation happens now. You release a basic product and let the market tell you how to make it better. There is no time to get it perfect; it may become obsolete even before it is released.
Apple hasn't figured this out yet. It maintains a fortress of secrecy and its leaders dictate product features. When it releases a new technology, it goes to extremes to ensure elegant design and perfection. Steve Jobs was a true visionary who refused to listen to customers -- believing that he knew better than they did about what they needed. He ruled with an iron fist and did not tolerate dissent of any type. People in one division of Apple also did not know what others in the company were developing, that is the type of secrecy the company maintained.
There is nothing earth shattering or compelling about Apple's new phones -- or any of the products it has released since 2007.
Jobs's tactics worked very well for him and he created the most valuable company in the world. But without Jobs -- and given the dramatic technology changes that are happening , Apple may have peaked. It is headed the way of IBM in the '90s and Microsoft in the late 2000's. Consider that its last major innovation -- the iPhone -- was released in June 2007.