Chief executive Grant Leach says 26 Seasons' strawberries are sustainably grown in the company's indoor vertical farm, a former industrial site converted into a productive indoor vertical strawberry farm that mimics perfect strawberry growing conditions.
Leach said indoor vertical farming is attracting attention globally for its ability to sustainably grow food anywhere while eliminating external factors like seasons, climate, severe weather and global events that threaten crops and disrupt food supply chains.
The company has released its first crop to select retailers in one of the wettest winters on record.
At Foxton, 26 Seasons has a 1,350sq m industrial site capable of producing a million punnets of strawberries annually.
The controlled indoor environment removes external factors like weather, seasonality, pests and disease and mimics perfect strawberry growing conditions 24 hours a day.
The company began in 2017 with an indoor vertical farm in a former Wellington nightclub and expanded last year to include microgreens - young seedlings of edible vegetables and herbs - in a converted warehouse in Penrose.
Leach says 26 Seasons strawberries are grown under a proprietary, high-tech lighting system in vertically stacked beds.
Natural predators are introduced to control any pests and bees are used to pollinate the flowers.
Water is recycled, with just a fraction used compared with outdoor farms and because there is no soil, there is no erosion or nutrient leaching.
The capital raise is to support its growth plans, including expanding its footprint in New Zealand through a second indoor vertical strawberry farm, and entering the Southeast Asian market where there is a known demand for premium strawberries year round.
It has a pilot programme planned in Singapore, and they are looking to establish a 100,000-plus plant capacity indoor vertical farm in Southeast Asia, a region where high humidity makes strawberries tricky to grow outdoors.
The company says that unlike other Controlled Environment Agriculture (CEA) operations, 26 Seasons' is comparatively modest in terms of capital investment required and provides excellent returns in a relatively short period of time.
Beyond microgreens and strawberries, 26 Seasons is already working with the Crown research institute Plant & Food and T&G Global's VentureFruit to research new varieties.