There's a certain circularity in the story of horticultural lighting solutions start-up Biolumic.
The tale began when its founder and chief science officer, plant physiologist Jason Wargent, was prompted by the hole in the ozone layer to investigate the negative effects increased levels of ultraviolet light were having on plants. What he found, however, was that increased UV levels had many beneficial effects on the way plants grow.
Now Biolumic is harvesting that knowledge; giving horticulturists new powers to grow stronger, more appealing, more productive and more disease-resistant plants in an age when climate change is presenting increasing environmental challenges.
Technology developed by Wargent - a researcher at Massey University and a world expert on the effect of UV light on plants - is the foundation for Biolumic's Smart Light Array technology.
The technology can manipulate quantities of UV light at different wavelengths, accelerating or slowing certain growth characteristics in plants, according to "light recipes". One focus for the company, for example, is demonstrating the technology's ability to increase root growth and mass in seedlings to help them better survive transplantation.