Silver Fern Farms, New Zealand's biggest meat exporter, said the season ahead is shaping up to be mixed for beef, lamb and venison.
Chief executive Dean Hamilton said the beef market had reached an interesting point as the start of the season approaches on October 1.
"Current finished cattle schedules reflect a shortage of supply, which is typical at this time of the year," he said in a statement.
"However, once volumes pick up, and assuming the currency stays at current levels, we believe schedules will retreat to more accurately reflect end-market conditions."
Commentators are pointing towards a recovery in beef volumes out of Australia and the US after rebuilding periods, which Hamilton said Silver Fern would need to be mindful of.