NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business

Unleash the hounds: NZ robotics firm Rocos sold to US company

Chris Keall
By Chris Keall
Technology Editor/Senior Business Writer·NZ Herald·
11 Aug, 2021 05:23 AM6 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Rocos and other winners of Spark’s 5G Starter Fund. Video / Alex Burton

Auckland robotics specialist Rocos has been sold to US firm DroneDeploy in a multimillion-dollar deal.

Rocos adds sensor and cloud smarts to robots made by others. The firm recently featured at a Spark 5G showcase, where it had fitted out Spot - a "dog" made by Boston Dynamics, so it could be controlled by 5G, and beam back data and video over the mobile network.

The Santa Clara-based DroneDeploy does a similar thing, only primarily with drones.

Boston Dynamics' Spot, kitted out with sensors by Rocos - bought by DroneDeploy on July 26 - to collect data around a Transpower site in Huntly during a 2020 test run. DroneDeploy CEO Michael Winn says robotics can help with skills shortages, and carry out tasks in areas too dangerous for people. Photo / Supplied.
Boston Dynamics' Spot, kitted out with sensors by Rocos - bought by DroneDeploy on July 26 - to collect data around a Transpower site in Huntly during a 2020 test run. DroneDeploy CEO Michael Winn says robotics can help with skills shortages, and carry out tasks in areas too dangerous for people. Photo / Supplied.

Co-founder and CEO Michael Winn told the Herald his company's largest deployment involves some 1800 drones for a large farming venture in the US midwest - primarily providing a cheaper, more efficient way of "eyes in the sky" for a large agribusiness to monitor its operations.

Advertisement
Advertise with NZME.

"We've been doing aerial drones since we began [in 2013]," Winn says. Like Rocos, it adds smarts to unmanned hardware made by others. In its case, often drones made by DJI.

"About a year ago, we expanded into ground-based data-capture for our construction and energy customers.

"We were looking for a way to capture data, not just from the air, but from the ground - and of course to automate it. And that's why we decided to do this acquisition - because robotic-based data capture is going to become a mainstream by the middle of this decade for most industrial job sites around the world."

DroneDeploy began to work co-operatively with Rocos - a natural fit given both were Boston Dynamics development partners. The working relationship led to the buyout.

Advertisement
Advertise with NZME.

It helped that Rocos and DroneDeploy had similar points of focus, including the use of automation to labour shortages, and robots being deployed to collect data in places that are too dangerous for a human.

While the current border closure-induced labour-squeeze is grabbing headlines, Winn says job shortages in areas like agriculture, horticulture and construction have been an issue for years.

Discover more

Business

$1000 down the drain? Crackdown catches 119 MIQ booking rule-breakers

10 Aug 05:22 AM
Business

Winely, Rocketwerkz, Kami: NZ startups to watch

04 Jan 04:00 PM
Business

NZ's other Rocket Man raising $5m for ambitious solar-powered aircraft

29 Nov 07:25 PM
Employment

'Anti-immigrant' NZ moving the goalposts - angry tech boss

06 Aug 07:00 AM

"Even before the pandemic, we had companies in those industries scrambling to find enough workers," he says. And he predicts the situation will get worse - at least without more automation - as the population ages in developed counties.

There has been a string of offshore tech sales this year, which has included the $100m+ sale of EzyVet, plus the sale of Vend ($455m), Timely ($135m), Seequent ($1.45b), Ninja Kiwi ($203m), Education Perfect (in a majority-control deal valuing the firm at $455m) and the $500m Hawaiki Cable (a deal now in front of the Overseas Investment Office), while December saw the sale of local retail hero Mighty Ape to Australia's Kogan for $128m.

Tech industry boosters say the money gets recycled into the local ecosystem, and helps give firms the wherewithal to expand internationally while adding bodies in NZ.

Rocos CEO and cofounder turned DroneDeply Head of Ground Robotics David Inggs. Photo / Supplied
Rocos CEO and cofounder turned DroneDeply Head of Ground Robotics David Inggs. Photo / Supplied

In this case, Rocos co-founder and CEO David Inggs says his company currently has 20 staff, and has just moved into a larger office that can accommodate up to 50.

Operations will stay in NZ, headed by Inggs. "Over the next couple of years, we'll continue to recruit and scale the team both for ground robotics and other engineering and other disciplines," he says.

Winn said New Zealand's containment of Covid made it a good place to have an office amid the pandemic - especially in a collaborative, physically hands-on industry like robotics. But he says our go-ahead tech scene, including Rocket Lab, also appeals.

Advertisement
Advertise with NZME.
Rocos recently demonstrated "Spot", a robot dog built by Boston Dynamics that the Auckland company had customised to be controlled via Spark's 5G network. Photo / Alex Burton
Rocos recently demonstrated "Spot", a robot dog built by Boston Dynamics that the Auckland company had customised to be controlled via Spark's 5G network. Photo / Alex Burton

Peter Beck's company has long been on his radar, thanks to DroneDeploy and Rocket Lab sharing a common major investor: Silicon Valley venture firm Data Collective VC. Another key Rocket Lab investor, Bessemer Ventures, is also a DroneDeploy backer, while AirTree Ventures (yesterday seen supporting a $17m raise by Tauranga's LawVu) chipped in to the recent Series E round. And in another "small world" twist, Data Collective partner Matt Ocko sits on the board of NZ Growth Capital Partners, which had shares in Rocos ahead of the takeover.

WInn adds that DroneDeploy, which recently raised US$50m in a Series E round, and has raised a total US$150m - has opened a sales office in Sydney, and has plans for more international expansion, which could include more acquisitions.

Neither side would put a value on the deal, but Winn said it was an "eight-figure" sum (that is, above $10m) but well below the Overseas Investment Office threshold of $100m.

Rocos shareholders ahead of the deal, which closed on July 26, included Inggs, co-founder and CTO Richard Stinear and early hire and head of engineering Neno Kabzamalov.

Got told off for taking the robot dog outside, but thought would be good for some startled reactions from passers-by … but phlegmatic Inner city types played it cool pic.twitter.com/2bETKQMwBX

— Chris Keall (@ChrisKeall) May 6, 2021

Inggs, Stinear and Kabzamalov all worked together at mobile marketing company Plexure immediately before Rocos. The young company was founded in late 2017.

Outside investors included Sir Stephen Tindall's K1W1, the Crown venture capital agency now known as NZ Growth Capital Partners and Icehouse Ventures.

The deal was all done by Zoom during the pandemic. Winn and Inggs have never met in person. But Inggs says the path was smoothed by the fact he and Stinear met with a number of Winn's colleagues during a trip to Silicon Valley a couple of years ago.

DroneDeploy's systems include sensors for systems for heat-mapping, scouting for parasites and fungi and recording damage after wild weather. Reports are fed back to a cloud dashboard. Photo / Supplied
DroneDeploy's systems include sensors for systems for heat-mapping, scouting for parasites and fungi and recording damage after wild weather. Reports are fed back to a cloud dashboard. Photo / Supplied

Winn won't give any financial projections for his privately-held company, but he sees many more robots in our future as the population ages, and a number of the sectors it services - particularly renewable energy - grow quickly.

"There will be massive growth around renewables," Winn says. "In solar panel arrays, we're working with a European customer with PV [photovoltaic] arrays all around the world. Some of them are in a South American desert, and they've got these massive, massive ground-based panel arrays where you need inspection to take place.

Another view of Spot in Huntly. Technologies tested by Rocos during the Transpower site test run included a LiDAR sensor for autonomous 3D mapping. Photo / Supplied
Another view of Spot in Huntly. Technologies tested by Rocos during the Transpower site test run included a LiDAR sensor for autonomous 3D mapping. Photo / Supplied

"The ground-based inspection literally needs to get underneath the panels and actually capture photographs, get thermal data. And to do that at scale, you need ground robots that are reliable, and can get through all of those panels very quickly."

A drone, flying overhead, could guide the ground-based robots by detecting thermal hotspots amid the solar array.

Inggs - now DroneDeploy's head of ground robotics, says: "A few years ago, drones made the leap from boys' toys to enterprise tools. Now, ground robotics is on a similar trajectory."

And don't worry about a robot taking your job, Winn adds.

"It's about enabling people to do their existing jobs faster, better; to be safer, and more efficient."

Just don't give Spot a pat on the head next time you see him. He may be on security patrol.

"Settle". Photo / Boston Dynamics
"Settle". Photo / Boston Dynamics
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Business

Premium
Shares

Market close: NZ shares flat as Australian regulator clears path for Fonterra consumer sale

10 Jul 06:22 AM
Technology

Top 5 takeaways from Samsung's super-slim foldable phone and watch event

10 Jul 05:00 AM
Premium
Energy

NZ's LNG import plan could cost up to $1b, report reveals

10 Jul 04:00 AM

Audi offers a sporty spin on city driving with the A3 Sportback and S3 Sportback

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Premium
Market close: NZ shares flat as Australian regulator clears path for Fonterra consumer sale

Market close: NZ shares flat as Australian regulator clears path for Fonterra consumer sale

10 Jul 06:22 AM

The NZ sharemarket was steady, while the Nasdaq hit another record high in the US.

Top 5 takeaways from Samsung's super-slim foldable phone and watch event

Top 5 takeaways from Samsung's super-slim foldable phone and watch event

10 Jul 05:00 AM
Premium
NZ's LNG import plan could cost up to $1b, report reveals

NZ's LNG import plan could cost up to $1b, report reveals

10 Jul 04:00 AM
Number of Kiwis leaving for Oz in 2024 highest in more than a decade

Number of Kiwis leaving for Oz in 2024 highest in more than a decade

10 Jul 01:58 AM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP