KEY POINTS:
UK-based Animal Friends Insurance are offering a 6 per cent discount on life insurance premiums for vegetarians and fish-eaters.
They've also called on other insurers to follow their lead, quoting medical evidence which suggests that vegetarians as a group are less likely to suffer from major illnesses, including some cancers.
They claim that whilst the life insurance industry has significantly developed its understanding of risk over recent years, it hasn't given adequate weighting to the benefits of vegetarianism and therefore vegetarians are "subsidising" meat eaters.
* Source: The Life Insurance Blog