Chorus says ultra-fast broadband is going "mainstream" as more users sign up.
But there is a risk the rollout may not keep pace with the explosive increase in demand for bandwidth for internet pay TV services such as Lightbox, Netflix and Neon.
The wholesale broadband provider, along with telcos, has been stunned by the rapid uptake of video streaming services, which is putting pressure on existing copper networks that provide the bulk of broadband services. The explosion of video services should boost the uptake of UFB. But with the staggered rollout, chunks of major centres, such as Auckland, are not yet complete, creating problems marketing the service.
Chorus announced yesterday it was working on improving the complex and disjointed processes for connecting to UFB, but there are still major issues ahead over the Resource Management Act and taking cable from footpaths into homes.
"Consumers think the shift to fibre is like going from dial-up to broadband," said Peter Wise, a senior telecommunications consultant with IDC. "The reality was that it was a huge and complex infrastructure project at a time of huge changes in the industry."