TVNZ has appointed Simon Power as chief executive.
Power joins from Westpac New Zealand where he has recently been the acting chief executive.
Power missed out on the top job at Westpac when the bank appointed Catherine McGrath to the role last month.
He was with Westpac for 10 years and prior to that spent 12 years in Parliament as an MP for the National party.
TVNZ chair Andy Coupe welcomed Power during a period of strong growth for the broadcaster.