"These include the many listed companies, co-operative entities and governments who use our software solutions to enable their international trade," MacLeod said.
In September TradeWindow raised $15m through a series A round and indicated it planned to list by Christmas.
Leading the investment round were existing shareholders ASB Bank, which provides trade finance to hundreds of New Zealand exporters, and Bay of Plenty Council-owned Quayside Holding - the majority shareholder in the Port of Tauranga.
And new investor Anna Mowbray is part of the billionaire Mowbray clan that owns toy giant Zuru, along with new businesses in areas from cosmetics to pet food. The Mowbrays' pandemic shipping challenges have been such that the siblings are considering their own shipping line for their new eco-friendly housing venture.
The Series A round was over-subscribed by $3m and including seed capital the company has raised $22m which meant did not need to raise more money through an IPO.
Founded in 2018 TradeWindow provides chain participants with the digital tools needed to be faster, more flexible, more accurate, more resilient, and more efficient.
The global trade in goods was worth US$18.9 trillion in 2019 and supply chain costs are though to represent up to 20 per cent of that.
But software offered by TradeWindow could reduce trade costs by 14.3 per cent and boost global trade by up to US$1 trillion a year, the company said today.
TradeWindow's customers include Synlait, Open Country Dairy, Greenlea Premier Meats, ANZCO, Silver Fern Farms, T&G Global, Sealord, Independent Fisheries, Cedenco Foods, Whittakers, Pan Pac Forest Products, Wallace International, Airwave Australia, Hanes, and UB Freight.
MacLeod said the company was looking forward to introducing TradeWindown to a wider pool of investors through the NZX and providing a pathway for them to get involved in the wider Australasian export sector at a time when trade was so critical for the ongoing economic recovery.
