Trade Me says ticket scalping will continue on its website in spite of recent criticism about Super 15 Rugby tickets going for over-inflated rates.
Chairman David Kirk told shareholders Trade Me did everything it could to create trust and fairness, but added "our tickets category is quite a painful category for us at times".
The National Business Review reported that shareholders had expressed concerns about the scalping, particularly the recent Super 15 ticket scalping.
Kirk maintains users overwhelming support scalping.
Ahead of the Super 15 final this July, Hurricanes chief executive James Te Puni said the Hurricanes would try to invalidate any tickets he believed to have sold overpriced on Trade Me. Tickets reached up to $1500 online.