It seems everything the All Blacks touch turns to gold - and now Trade Me sellers are banking on that, with dozens of signed merchandise being listed on the site.
Several All Blacks jerseys, rugby balls, books and magazines - all signed by players - are hot-ticket items and are fetching high bids.
Bids on a 2015 Rugby World Cup All Blacks replica jersey signed by the team have already reached a cool $3,590.
The auction doesn't close until next Thursday, so the jersey can be expected to sell for an even higher price.
All funds raised will go to the Empowered Learning Trust charity, which works with schools and community groups to remove barriers to learning for children.