Top TVNZ executive Paul Maher has jumped ship to a "dream job'' at rival broadcaster MediaWorks, which owns TV3 and Four.
Maher, who has been TVNZ's sales and marketing director since 2010, will lead the television side of MediaWorks' business as television chief executive.
He will also assume the responsibilities of MediaWorks' outgoing television sales director.
Maher said he was passionate about television, having worked as a seller and buyer for more than 20 years.
"MediaWorks TV has great brands, a fantastic schedule, and added to that, people who are really passionate about delivering winning content solutions to New Zealanders and New Zealand brands,'' he said.