Home /

This is the guy who's taking away the likes

By Amy Chozick
New York Times·
17 mins to read

Adam Mosseri, chieftain of Instagram, wants to keep the platform a safe, special space. That means learning from the mistakes of its parent company: Facebook.

On a recent afternoon, Adam Mosseri, head of Instagram, assembled members of his staff to discuss the secret details of a critical project: the elimination of public "likes." You'll be able to see how many hearts your posts get, dear user, but not other people's tallies. The effort is referred to internally as "Project Daisy"

Save