I was blown away by the first Co.OfWomen event I attended. It was the annual inductions into the NZ Hall of Fame for Woman Entrepreneurs. The business advice that Diane Foreman, Trelise Cooper and Ranjna Patel imparted in their eloquent overviews of their lives and businesses would have been priceless to anyone in business.
I noticed immediately that the feeling in the room was supportive, rather than competitive, without losing anything of the energy and fearlessness you need to drive your own business particularly if you want to create a business of scale.
Co.OfWomen caters for both early stage entrepreneurs and experienced entrepreneurs. Start-up founders have to be able to make stuff happen. That process can be lonely and it can be very tough especially in the early months or even years. We learn together, we laugh together, we could cry if we felt like it and we support each other.
In a world where it appears to have become acceptable to throw things at our politicians and for Donald Trump to lie his way to a Republican nomination feeding on people's fears, Co.OfWomen is about the power of "And" not the limitations of "Or". I can be tough but I spend a lot of time and energy living and working from my heart.
Co.OfWomen is about both For profit/For good. It's about taking care of more than just business. It's about the co-mingling of commercial entrepreneurship and social entrepreneurship. I saw this trend first-hand myself at a conference I went to in San Francisco late last year. People spoke and introduced their businesses and just didn't make the distinctions we would have made in the past about making money vs doing good, they simply assumed they could be and would be simultaneous goals.