Motorists who are already worried about speed cameras being too effective as revenue earners will be apoplectic when they discover the police are calling for tenders for a new generation of digital speed cameras. They want an upgrade to be capable of tracking speeding cars across several lanes, and able to tell whether one car among several is speeding. They will also be able to ping trucks which should be travelling at 90km/h in 100km/h zones. And the images won't have to be collected from the camera sites, but can be monitored from a central location.
SWITCHING DRINKS
The Insider was amused this week by a fancy invitation for a Great Gatsby-inspired event at SkyCity's Twentyone bar, prominently featuring the logo of champagne-maker Perrier-Jouet. As anyone who has seen the movie will know, Gatsby's tipple of choice was Moet & Chandon, bottles of which feature in many lingering close-ups.
IN YOUR FACE (AND HEAD)
Technological breakthroughs, or just plain creepy? In Britain, the Telegraph reports, personalised advertising - as seen in the Tom Cruise movie Minority Report - is coming closer, as digital advertising company Amscreen introduces a face detection system in thousands of its advertising screens. The system can tell how many people are in front of each screen - even if they're not looking at it - as well as their age and sex. Advertisers can then instantly tailor their adverts to match the audience. Meanwhile, in Germany, ad agency BBDO Germany has come up with a cunning scheme to transmit commercials through train windows, so that when a weary commuter leans against the window, the sound appears to come from inside his or her head. The idea uses bone conduction technology, to transmit sound by passing vibrations through the skull.