Since children are the future, and no one over 21 really knows what they find "cool," researchers have devoted many, many surveys to the exact quantification of what it is #teens do online.
In May 2013, they were fleeing Facebook's "drama." A year later, they flocked back to the network like lil' lost sheep.
Now, a pretty dramatic new report out from Piper Jaffray - an investment bank with a sizable research arm - rules that the kids are over Facebook once and for all, having fled Mark Zuckerberg's parent-flooded shores for the more forgiving embraces of Twitter and Instagram. Between fall 2014 and spring 2014, when Piper Jaffray last conducted this survey, Facebook use among teenagers aged 13 to 19 plummeted from 72 percent to 45 percent. In other words, less than half of the teenagers surveyed said "yes" when asked if they use Facebook. (A note: There's no spring data available for the "no networks" option, which is why that spot is blank.)
Surveys of this type are, of course, a dime a dozen, and teen whims are as volatile as Twitter's trending hashtags. That said, Piper Jaffray's research is pretty thorough: It surveyed a national group of 7,200 students and accounted for variables like gender and household income.
Among the survey's other findings: Kids love Apple products above any other consumer tech brand, though only a sliver - 16 percent - were interested in the iWatch.
