Taxpayer money should be put up to help buy an idyllic, privately owned beach at the top of the South Island, Labour says.
The 7ha on the Awaroa Inlet north of Motueka is being sold for $2 million.
An online campaign has so far raised $1,128,403 through the crowdfunding website Givealittle.
Today, Labour leader Andrew Little said the Government should make it a Waitangi weekend to remember by agreeing to meet the remaining cost of buying the beach.
"The Prime Minister should follow the lead of thousands of Kiwis who have already stumped up half the purchase price because they see this beach as more than just any old piece of land," Mr Little said.