By RNZ
Whittaker’s, Hato Hone St John and Mitre 10 have topped the list of the most trusted brands in a new survey by Reader’s Digest.
The online survey, now in its 24th year, was carried out by independent market research company Catalyst Consultancy & Research and asked 1700 New Zealanders of a mixed demographic to name the brands they trusted across 71 categories.
Reader’s Digest editor in chief Louise Waterson said the results showed retaining trust during difficult financial times required innovation, adaptability and an excellent product.
Whittaker’s was the biggest winner, taking out the awards for most trusted confectionery, the most trusted iconic brand of New Zealand and the most trusted of all brands surveyed.