Sunbed operators are being cautioned by the Commerce Commission about overstating the health benefits of sunbed use.
The warning comes amid concerns that misleading claims are being made about the safety of sunbed use by some operators, the commission said.
The commission said it had written to 280 operators cautioning them under the Fair Trading Act about overstating the benefits of sunbed use and understating the risks.
"We are giving them information about compliance with the Fair Trading Act and raising the issue publically so that consumers are aware of what experts say can accurately be claimed about sunbed use," Commerce Commission, general manager competition, Kate Morrison said.
"We expect the industry to comply with the Fair Trading Act and hope that informed consumers will question the claims the sunbed operators make.