By RNZ
Supermarket price gouging should be countered with strong regulation in the same way as public utilities are controlled, according to a marketing expert.
The Commerce Commission draft report into the grocery industry has highlighted the stranglehold of Woolworths and Foodstuffs on the sector and the lack of competition, high prices for consumers, and pressure on smaller suppliers and retailers.
The commission suggested more competition would drive down prices, but a senior marketing lecturer at the Otago Business School, Robert Hamlin, said the entry of a third big supermarket would make little difference, as demonstrated in larger countries, where there were more market players.
"Most of the other oligopolies that operate around the world and operate with three, four or five, maybe half a dozen big players, [it] doesn't really seem to address the problem.