Months after ending its tradition of CD sales, coffee giant Starbucks has announced a partnership with music streaming service Spotify.
The Swedish leader will this year give accounts to its premium service to Starbucks' 150,000 employees in the United States, allowing them to create playlists for stores.
Starbucks in turn will promote Spotify's US$9.99-a-month (NZ$13.50) service in part by making the playlists accessible on the coffee chain's own smartphone app.
The tie-up also marks the first time Starbucks will link its loyalty program to a third party, with Spotify users offered chances to earn "stars" toward free items at the chain.
The two companies were "reinventing the way our millions of global customers discover music", Starbucks chairman and CEO Howard Schultz said on Monday.