Twelve years is a long time to have held a grudge but for beer company Moa the words George Gregan used to taunt the All Blacks after their 2003 loss to Australia were enough to warrant a brew or two.
Since the All Blacks won the world cup in 2011, Moa has been brewing a batch of celebratory beer - with a bottle set aside especially for Gregan.
The brew, which consists of just 444 bottles, will retail for a premium price of $20 per bottle and packs a punch at 12 per cent alcohol volume. Moa chief executive Geoff Ross says it was lucky the beer was held in a barrel not bottled earlier otherwise the chances of it still being around would have been minimal.
Here's hoping New Zealanders will be drinking to the All Blacks' success against the Australians, rather than hearing those haunting words again - four more years boys.
Ross, who has always had an eye for a savvy marketing campaign, will be hoping an All Blacks golden run is good news for beer sales.